As I Am

  • Sale! As I Am Rosemary Wax Stick 75g

    As I Am Rosemary Wax Stick 75g

    Original price was: $20.70.Current price is: $6.21.

    Hold flyaways and sleek styles in place with the As I Am Rosemary Wax Stick. Infused with rosemary oil, saw palmetto and peppermint, the creamy formula helps hydrate and protect while shaping hair for a smooth, flake-free finish. Designed to leave edges smooth and styled with long-lasting shine, the stick is perfect for on-the-go touch-ups,…

  • Sale! As I Am Smoothing Gel 227g

    As I Am Smoothing Gel 227g

    Original price was: $10.30.Current price is: $3.09.

    Take control of coils and curls withAs I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditioning properties. Fortified with Aloe Vera, Sugar Beet Root and Wheat Protein, the gel enhances shine, locks in moisture and keeps your style in place without weighing hair down or leaving unsightly flakes and build-up….

  • Sale! As I Am So Much Moisture Hydrating Lotion 237ml

    As I Am So Much Moisture Hydrating Lotion 237ml

    Original price was: $14.50.Current price is: $4.34.

    Treat thirsty locks to theAs I Am So Much Moisture™ Hydrating Lotion; a replenishing formula developed specifically for curly or coiled hair types. Enriched with Aloe Vera, Lavender Flower Extract and Royal Jelly (a natural substance collected from queen honey bees), the luxurious lotion delivers long-lasting hydration, whilst Vegetable Glycerin softens and moisturises from root…

  • Sale! As I Am Summer Express Care Bundle

    As I Am Summer Express Care Bundle

    Original price was: $19.30.Current price is: $5.79.

    Refresh and nourish curly or coiled hair textures with the As I Am Summer Express Care Bundle. Set Contents: As I Am Leave In ConditionerA natural, shine-enhancing formula that works to hydrate, soften and improve manageability from root to tip. Infused with extracts of coconut, green tea, amla and sugar cane, the lightweight treatment delivers…

  • Sale! Biossance Lip Perfector Cosmic Cocoa Exclusive 15g - As I Am

    Biossance Lip Perfector Cosmic Cocoa Exclusive 15g – As I Am

    Original price was: $20.70.Current price is: $6.21.

    Lather your lips in the moisturising comfort of Biossance’s Lip Perfector, a gloss-textured formula designed to promote a supple-looking pout. Crafted to glide easily across the lips, it delivers long-lasting hydration, visibly softening the look of fine lines for a bouncy, glazed finish (without stickiness). Inside, a Pro-Peptide™ blend encourages a plump appearance, while micro-encapsulated…

  • Sale! Briogeo Don't Despair, Repair! Rich Rice Shampoo Concentrate 90ml - As I Am

    Briogeo Don’t Despair, Repair! Rich Rice Shampoo Concentrate 90ml – As I Am

    Original price was: $36.50.Current price is: $10.95.

    Restore softness and radiance to your strands with the Briogeo Don’t Despair, Repair! Rich Rice Shampoo Concentrate, a weekly hair treatment that replenishes hair with hydration. The concentrated balm texture transforms into a rich, creamy lather that envelops the hair and scalp in a blend of moisture-retaining ceramides, antioxidant-rich algae extract and a proprietary rice…

  • Sale! Bumble and bumble Curl Anti-Humidity Gel Oil 150ml

    Bumble and bumble Curl Anti-Humidity Gel Oil 150ml

    Original price was: $29.00.Current price is: $8.69.

    Suitable for medium to coarse hair types Combines curl-defining hold with nourishing oil Helps combat flyaways in humid weather Maintain defined, hydrated curls with theBumble and bumble Curl Anti-Humidity Gel Oil. This innovative gel-oil hybrid combines curl-defining hold, helping to enhance the natural curl pattern, with a nourishing oil. Helping to combat the frizz-inducing effects…

  • Sale! Burberry Goddess Parfum for Women Refill 150ml - As I Am

    Burberry Goddess Parfum for Women Refill 150ml – As I Am

    Original price was: $165.60.Current price is: $41.40.

    A new chapter of self-discovery, the Burberry Goddess Parfum for Women Refill radiates an intense magnetism that captivates those nearby. The ambery fragrance opens with a vibrant raspberry accord complemented by lavender essence from the original Eau de Parfum. The signature trio of vanilla extracts is unveiled at the heart, before a suede leather accord…

  • Sale! Eco Style Krystal Styling Gel Clear 473ml - As I Am

    Eco Style Krystal Styling Gel Clear 473ml – As I Am

    Original price was: $5.80.Current price is: $1.74.

    Suitable for all hair types and textures, including synthetic, the Eco Style Krystal Styling Gel is formulated to retain moisture and secure your look for longer. Enriched with wheat protein, the moisture-boosting formula helps to improve hair elasticity and minimise the look of breakage, while providing definition. Offering a weightless hold, the gel helps to…

  • Sale! KIKI Health Organic Nature's Living Superfood 300g - As I Am

    KIKI Health Organic Nature’s Living Superfood 300g – As I Am

    Original price was: $63.50.Current price is: $19.05.

    Organic Nature’s Living SuperfoodfromKIKI Healthis a supplement that supports daily nutritional need Utilising only high quality, ethically processed raw plant-based foods, micro-algaes, enzymes and bacterial cultures. The 32, cold-pressed primary ingredients have been carefully selected so that you can just add to juice or water, or sprinkle or mix into food. Suitable for vegetarians and…

  • Sale! Living Proof Curl Conditioner 236ml - As I Am

    Living Proof Curl Conditioner 236ml – As I Am

    Original price was: $41.40.Current price is: $12.42.

    Designed for curls, waves and coils, the Living Proof Curl Conditioner indulges the hair in potent moisture to restore visible bounce and body back into strands. Revamped with advanced Sili-CLONE™ HairTech, the formula adds definition and volume to your natural curl pattern. A blend of shea butter, squalane and amino acids nourishes damaged hair, while…

  • Sale! Mielle Organics Pomegranate & Honey Moisturising & Detangling Conditioner 355ml - As I Am

    Mielle Organics Pomegranate & Honey Moisturising & Detangling Conditioner 355ml – As I Am

    Original price was: $14.50.Current price is: $4.34.

    Mielle’s Pomegranate & Honey Moisturising & Detangling Conditioner breathes new life back into dry, lacklustre curls with a burst of intense hydration. Powered by an antioxidant-rich blend, honey and pomegranate infuse the strands with potent moisture to revive the look of your natural curl pattern. The silky formula leaves hair feeling soft with renewed radiance….

  • Sale! Mielle Organics Rosemary Mint Leave-In Conditioner 355ml

    Mielle Organics Rosemary Mint Leave-In Conditioner 355ml

    Original price was: $11.40.Current price is: $3.42.

    Elevate your haircare routine with the Mielle Rosemary Mint Leave-In Conditioner, a moisture-rich marvel infused with rosemary. Suitable for all hair types, this strand-friendly solution not only protects but also deeply moisturises. The conditioner boasts a blend of gentle-yet-effective ingredients that ensure your hair remains healthy-looking and shiny. Fruit extracts, combined with biotin and glycerin,…

  • Sale! Noughty 1 Hit Wonder Co-Wash 250ml

    Noughty 1 Hit Wonder Co-Wash 250ml

    Original price was: $12.50.Current price is: $3.75.

    Care for your hair’s needs in one go with the Noughty 1 Hit Wonder Co-Wash. The cleansing conditioner works to lift away dirt, impurities and excess oils from the hair, while resisting drying or stripping strands. The 97% natural non-foaming formula is enriched with sweet almond and castor oils, helping to nourish and hydrate hair….

  • Sale! Noughty Wave Hello Shampoo 250ml - As I Am

    Noughty Wave Hello Shampoo 250ml – As I Am

    Original price was: $12.50.Current price is: $3.75.

    Gently cleanse your curls with the Noughty Wave Hello Shampoo. The 97% natural formula works to refresh wavy, coily and curly hair, while helping to moisture, soften and define the look of curls. Packed with vitamin-rich sea kelp extract and avocado oil, the shampoo wraps strands in hydration as it works to sweep away impurities….

  • Sale! Ruffians Strong Hold Hybrid Pomade 50g - As I Am

    Ruffians Strong Hold Hybrid Pomade 50g – As I Am

    Original price was: $24.90.Current price is: $7.46.

    Barbershop brand Ruffians presents its take on a classic, high-sheen pomade. The Hybrid Pomade is ideal for creating swept-back looks and pompadours, as well as adding flexible hold to looser mid-length styles. It’s enriched with omegas 3, 6, 7 and 9 to boost visible softness and shine, while the water-based formula remains easily washable to…