Showing 1–16 of 71 results
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Sale!

$38.00 Original price was: $38.00.$11.40Current price is: $11.40.
Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting from heat. Powered by the revolutionary Alpha Keratin 60ku® protein, the 6-in-1 Styler is the ultimate multitasking product-a frizzfighter, bounce-builder, style-setter and shine-booster. It also works to…
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Sale!

$46.00 Original price was: $46.00.$13.80Current price is: $13.80.
VIRTUE 6-in-1 Styler (4 fl. oz.)
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
The ColorKick De-Brassing Shampoo from VIRTUE utilizes a 100% natural colorant blend to help brighten, tone and gently neutralize brassiness in natural and color-treated hair. Infused with plant-derived humectants and the proprietary Alpha Keratin 60ku®, this shampoo helps to maintain strong, smooth and hydrated hair. Key Ingredients: Plant-derived Humectants:hydrate and detangle hair Alpha Keratin 60ku®:protein…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. WHAT MAKES IT DIFFERENT: This…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time. Virtue®’s award-winning, cult-favorite hair oil is now available in travel size! Keep strands smooth, shiny, strong, and full of life with this reparative formula wherever…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
The Curl Conditioner from VIRTUE® detangles, de-frizzes, nourishes and hydrates without weighing down curls. Powered by Alpha Keratin 60ku®, specially chosen hydrators and curl-optimizing polymers, this conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls. Key Ingredients: Alpha Keratin 60ku®:works with specially chosen hydrators…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
Virtue® Curl Leave-In Butteris a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine. Work a generous amount of product into…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
The Curl Shampoo from VIRTUE® is formulated with a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain healthy curls. It also protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Key Ingredients: Alpha Keratin 60ku®:works with specially chosen hydrators and curl-optimizing polymers…
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Sale!

$42.00 Original price was: $42.00.$12.60Current price is: $12.60.
Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Shake…
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Sale!

$46.00 Original price was: $46.00.$13.80Current price is: $13.80.
Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it. Packed with the highest percentage of our bioidentical protein, Alpha Keratin 60ku®, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
Formulated with first-of-its-kind Alpha Keratin 60ku®, this shampoo, conditioner and serum trio behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. Virtue® Recovery Shampooworks to rebuild damaged hair…
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Sale!

$30.00 Original price was: $30.00.$9.00Current price is: $9.00.
Virtue’s Refresh Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Shake well before using. Hold can 6-8 inches away from hair and spray evenly throughout roots. Let product absorb oil for 10 seconds. Massage loosely with fingertips or brush through lightly if…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
VIRTUE Exfoliating Scalp Treatment (5 fl. oz.) – SkinCeuticals
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Sale!

$32.00 Original price was: $32.00.$9.60Current price is: $9.60.
Uniquely designed for fragile hair, VIRTUE Flourish Manta Brush bends and molds to the shape of your hand and scalp to create less tension on each hair strand. The flexible bristles gently massage the scalp while gliding through hair for less breakage and improved shine.Before use, bend and flex the Manta in your hands. The…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
Thicker, healthier, smoother brows with the only brow serum to use a strengthening, clinically proven protein. A drug-free, brow-boosting serum that prevents brow thinning and uneven growth, fills in uneven patches, strengthens, smoothes, and enhances elasticity. Virtue®’s patented and proprietary Alpha Keratin 60ku CLINICAL® works with a carefully crafted complex of proven-to-work ingredients that condition…