Showing 62097–62112 of 64558 results
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Sale!

$38.00 Original price was: $38.00.$11.40Current price is: $11.40.
Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting from heat. Powered by the revolutionary Alpha Keratin 60ku® protein, the 6-in-1 Styler is the ultimate multitasking product-a frizzfighter, bounce-builder, style-setter and shine-booster. It also works to…
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Sale!

$46.00 Original price was: $46.00.$13.80Current price is: $13.80.
VIRTUE 6-in-1 Styler (4 fl. oz.)
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Sale!

$196.00 Original price was: $196.00.$49.00Current price is: $49.00.
Strictly anti-heat for your hair type? The VIRTUE Air Dry Essentials Kit is here to help. Three fortifying products feature in this collection to help strengthen, smooth and illuminate your locks. Set Contents: Healing Oil 50mlA reparative hair oil to help create a shinier, stronger mane, thanks to Alpha Keratin 60ku®, Kalahari melon seed oil…
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Sale!

$58.00 Original price was: $58.00.$17.39Current price is: $17.39.
Offering shinier, less brassy results after just two weeks, Virtue’s ColorKick De-Brassing Shampoo brightens, tones and neutralises brassiness on all shades of natural and colour-treated hair. The formula is powered by botanicals and all-natural colourants to leave hair looking brighter and shinier. Plant-derived humectants lend hydration, while Virtue’s Alpha Keratin 60ku® protein visibly repairs damage…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
The ColorKick De-Brassing Shampoo from VIRTUE utilizes a 100% natural colorant blend to help brighten, tone and gently neutralize brassiness in natural and color-treated hair. Infused with plant-derived humectants and the proprietary Alpha Keratin 60ku®, this shampoo helps to maintain strong, smooth and hydrated hair. Key Ingredients: Plant-derived Humectants:hydrate and detangle hair Alpha Keratin 60ku®:protein…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. WHAT MAKES IT DIFFERENT: This…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time. Virtue®’s award-winning, cult-favorite hair oil is now available in travel size! Keep strands smooth, shiny, strong, and full of life with this reparative formula wherever…
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Sale!

$34.50 Original price was: $34.50.$10.35Current price is: $10.35.
Now available in a travel size, Virtue’s Healing Oil helps to visibly smooth and protect dry hair types. The unique blend of pure oils and exclusive Alpha Keratin 60ku® delivers hydration and nourishment to your lengths, helping to enhance the appearance of smoothness and shine. With each shake, the formula is activated by combining the…
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Sale!

$113.20 Original price was: $113.20.$28.30Current price is: $28.30.
Give your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down. Set Contents: Curl Shampoo 240mlA hydrating shampoo that remove impurities and oil from the hair to encourage lift and bounce. Proprietary Alpha Keratin 60ku® is combined with curl-optimising polymers to strengthen hair’s…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs…
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Sale!

$58.00 Original price was: $58.00.$17.39Current price is: $17.39.
Treat your curls with the care they deserve when using VIRTUE’s conditioner. The weightless blend of nourishing ingredients never weighs down your strands, detangling and promoting a smoother surface without compromising on bounce and volume. Formulated to be incredibly hydrating, you’ll benefit from a silky-soft finish that works with your natural curl pattern. It’s enriched…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
The Curl Conditioner from VIRTUE® detangles, de-frizzes, nourishes and hydrates without weighing down curls. Powered by Alpha Keratin 60ku®, specially chosen hydrators and curl-optimizing polymers, this conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls. Key Ingredients: Alpha Keratin 60ku®:works with specially chosen hydrators…
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Sale!

$23.50 Original price was: $23.50.$7.05Current price is: $7.05.
Treat your curls with the care they deserve with VIRTUE’s Curl Conditioner. The weightless blend of nourishing ingredients delivers detangling benefits, while encouraging bounce and volume. Formulated to be incredibly hydrating, you’ll benefit from a silky-soft finish that works with your natural curl pattern. The conditioner is enriched with Alpha Keratin 60ku®, which works alongside…
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Sale!

$49.80 Original price was: $49.80.$14.93Current price is: $14.93.
Activated your curls with the VIRTUE Curl Discovery Kit. The high-performance set contains a trio of haircare essentials powered by Alpha Keratin 60ku®. The kit helps to hydrate and nourish the curls from root to tip, while visibly reducing the appearance of damage for a more defined finish. Set Contents: Curl Shampoo 60mlAn ultra-rich formula…
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Sale!

$60.80 Original price was: $60.80.$18.23Current price is: $18.23.
Fortify just-washed curls with a moisture top-up and special blend of nourishing actives to repair and strengthen. An emollient combo of shea butter and jojoba and olive esters gives VIRTUE’s reparative Curl Leave-in Butter immense hydrating power, transforming dry, frizzy curls with moisture and shine. Proprietary Alpha Keratin 60ku® offers reinforcement by binding directly to…
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Sale!

$185.00 Original price was: $185.00.$46.25Current price is: $46.25.
Virtue® Curl Leave-In Butteris a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine. Work a generous amount of product into…