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  • Sale! VIRTUE 6-in-1 Styler (2 fl. oz.)

    VIRTUE 6-in-1 Styler (2 fl. oz.)

    Original price was: $38.00.Current price is: $11.40.

    Virtue® 6-in-1 Styler is a universal styling cream that truly does it all. It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting from heat. Powered by the revolutionary Alpha Keratin 60ku® protein, the 6-in-1 Styler is the ultimate multitasking product-a frizzfighter, bounce-builder, style-setter and shine-booster. It also works to…

  • Sale! VIRTUE 6-in-1 Styler (4 fl. oz.)

    VIRTUE 6-in-1 Styler (4 fl. oz.)

    Original price was: $46.00.Current price is: $13.80.

    VIRTUE 6-in-1 Styler (4 fl. oz.)

  • Sale! VIRTUE Air Dry Essentials Kit - The Ordinary

    VIRTUE Air Dry Essentials Kit – The Ordinary

    Original price was: $196.00.Current price is: $49.00.

    Strictly anti-heat for your hair type? The VIRTUE Air Dry Essentials Kit is here to help. Three fortifying products feature in this collection to help strengthen, smooth and illuminate your locks. Set Contents: Healing Oil 50mlA reparative hair oil to help create a shinier, stronger mane, thanks to Alpha Keratin 60ku®, Kalahari melon seed oil…

  • Sale! VIRTUE ColorKick De-Brassing Shampoo 240ml

    VIRTUE ColorKick De-Brassing Shampoo 240ml

    Original price was: $58.00.Current price is: $17.39.

    Offering shinier, less brassy results after just two weeks, Virtue’s ColorKick De-Brassing Shampoo brightens, tones and neutralises brassiness on all shades of natural and colour-treated hair. The formula is powered by botanicals and all-natural colourants to leave hair looking brighter and shinier. Plant-derived humectants lend hydration, while Virtue’s Alpha Keratin 60ku® protein visibly repairs damage…

  • Sale! VIRTUE ColorKick De-Brassing Shampoo 240ml

    VIRTUE ColorKick De-Brassing Shampoo 240ml

    Original price was: $185.00.Current price is: $46.25.

    The ColorKick De-Brassing Shampoo from VIRTUE utilizes a 100% natural colorant blend to help brighten, tone and gently neutralize brassiness in natural and color-treated hair. Infused with plant-derived humectants and the proprietary Alpha Keratin 60ku®, this shampoo helps to maintain strong, smooth and hydrated hair. Key Ingredients: Plant-derived Humectants:hydrate and detangle hair Alpha Keratin 60ku®:protein…

  • Sale! VIRTUE ColorKick Illuminating Mask 150ml - SkinCeuticals

    VIRTUE ColorKick Illuminating Mask 150ml – SkinCeuticals

    Original price was: $185.00.Current price is: $46.25.

    A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair. Virtue ColorKick Illuminating Mask protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. WHAT MAKES IT DIFFERENT: This…

  • Sale! VIRTUE CORRECT Healing Oil 0.67 fl. oz - SkinCeuticals

    VIRTUE CORRECT Healing Oil 0.67 fl. oz – SkinCeuticals

    Original price was: $185.00.Current price is: $46.25.

    Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time. Virtue®’s award-winning, cult-favorite hair oil is now available in travel size! Keep strands smooth, shiny, strong, and full of life with this reparative formula wherever…

  • Sale! VIRTUE CORRECT Healing Oil 20ml

    VIRTUE CORRECT Healing Oil 20ml

    Original price was: $34.50.Current price is: $10.35.

    Now available in a travel size, Virtue’s Healing Oil helps to visibly smooth and protect dry hair types. The unique blend of pure oils and exclusive Alpha Keratin 60ku® delivers hydration and nourishment to your lengths, helping to enhance the appearance of smoothness and shine. With each shake, the formula is activated by combining the…

  • Sale! VIRTUE Curl Bundle - Color Wow

    VIRTUE Curl Bundle – Color Wow

    Original price was: $113.20.Current price is: $28.30.

    Give your curls some TLC with VIRUTE’s Curl Bundle, a do-it-all duo for moisturising, detangling and defining curly hair, without weighing it down. Set Contents: Curl Shampoo 240mlA hydrating shampoo that remove impurities and oil from the hair to encourage lift and bounce. Proprietary Alpha Keratin 60ku® is combined with curl-optimising polymers to strengthen hair’s…

  • Sale! VIRTUE Curl Bundle - SkinCeuticals

    VIRTUE Curl Bundle – SkinCeuticals

    Original price was: $185.00.Current price is: $46.25.

    Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs…

  • Sale! VIRTUE Curl Conditioner 200ml - Joico

    VIRTUE Curl Conditioner 200ml – Joico

    Original price was: $58.00.Current price is: $17.39.

    Treat your curls with the care they deserve when using VIRTUE’s conditioner. The weightless blend of nourishing ingredients never weighs down your strands, detangling and promoting a smoother surface without compromising on bounce and volume. Formulated to be incredibly hydrating, you’ll benefit from a silky-soft finish that works with your natural curl pattern. It’s enriched…

  • Sale! VIRTUE Curl Conditioner 6.7 fl. oz. - SkinCeuticals

    VIRTUE Curl Conditioner 6.7 fl. oz. – SkinCeuticals

    Original price was: $185.00.Current price is: $46.25.

    The Curl Conditioner from VIRTUE® detangles, de-frizzes, nourishes and hydrates without weighing down curls. Powered by Alpha Keratin 60ku®, specially chosen hydrators and curl-optimizing polymers, this conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls. Key Ingredients: Alpha Keratin 60ku®:works with specially chosen hydrators…

  • Sale! VIRTUE Curl Conditioner 60ml

    VIRTUE Curl Conditioner 60ml

    Original price was: $23.50.Current price is: $7.05.

    Treat your curls with the care they deserve with VIRTUE’s Curl Conditioner. The weightless blend of nourishing ingredients delivers detangling benefits, while encouraging bounce and volume. Formulated to be incredibly hydrating, you’ll benefit from a silky-soft finish that works with your natural curl pattern. The conditioner is enriched with Alpha Keratin 60ku®, which works alongside…

  • Sale! VIRTUE Curl Discovery Kit

    VIRTUE Curl Discovery Kit

    Original price was: $49.80.Current price is: $14.93.

    Activated your curls with the VIRTUE Curl Discovery Kit. The high-performance set contains a trio of haircare essentials powered by Alpha Keratin 60ku®. The kit helps to hydrate and nourish the curls from root to tip, while visibly reducing the appearance of damage for a more defined finish. Set Contents: Curl Shampoo 60mlAn ultra-rich formula…

  • Sale! VIRTUE Curl Leave-in Butter 150ml

    VIRTUE Curl Leave-in Butter 150ml

    Original price was: $60.80.Current price is: $18.23.

    Fortify just-washed curls with a moisture top-up and special blend of nourishing actives to repair and strengthen. An emollient combo of shea butter and jojoba and olive esters gives VIRTUE’s reparative Curl Leave-in Butter immense hydrating power, transforming dry, frizzy curls with moisture and shine. Proprietary Alpha Keratin 60ku® offers reinforcement by binding directly to…

  • Sale! VIRTUE Curl Leave-in Butter 150ml

    VIRTUE Curl Leave-in Butter 150ml

    Original price was: $185.00.Current price is: $46.25.

    Virtue® Curl Leave-In Butteris a healing, leave-in cream rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz, and guard from heat and humidity. Simultaneously, Alpha Keratin 60ku® repairs cracks and splits to protect against breakage, leaving curls stronger, softer, and full of shine. Work a generous amount of product into…