VIRTUE

  • Sale! VIRTUE Keratin Healing Mask and Oil Bundle

    VIRTUE Keratin Healing Mask and Oil Bundle

    Original price was: $151.80.Current price is: $37.95.

    Nourish and replenish dry, damaged hair with VIRTUE’s Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageability. Set Contents: VIRTUE Restorative Treatment Mask 150mlThis fortifying hair mask is enriched withAlpha Keratin 60ku®to provide an infusion of shine and moisture. Formulated to revitalise the…

  • Sale! VIRTUE Labs Flourish Mask for Thinning Hair 150ml

    VIRTUE Labs Flourish Mask for Thinning Hair 150ml

    Original price was: $92.50.Current price is: $27.75.

    Encourage visibly thicker, fuller-looking hair with the Flourish Mask for Thinning Hair. Featuring a whipped, creamy texture, the luxurious hair mask seeks to replenish the strands with moisture. Infused with biomimetic tetrapeptide with red clover flower extract, beetroot extract and biotin, the hydrating hair mask provides weightless volume, while promoting shine and vibrancy. After cleansing…

  • Sale! VIRTUE One for All 6-in-1 Styler Cream 120ml

    VIRTUE One for All 6-in-1 Styler Cream 120ml

    Original price was: $47.00.Current price is: $14.10.

    Polish your look with VIRTUE’s multi-tasking styling cream, a versatile 6-in-1 solution to nearly all of your hair’s needs. Working to prime your strands for what’s to come, the cream leaves your locks feeling softer with a smooth, shiny finish that’s lightly hydrated. It gives hair a stronger appearance that’s polished and well-protected against heated…

  • Sale! VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml

    VIRTUE One for All 6-in-1 Styler Cream Travel Size 60ml

    Original price was: $26.30.Current price is: $7.89.

    Why should you choose between styling and nourishing your hair? The VIRTUE One for All 6-in-1 Styler Cream does both, using a blend of hair loving ingredients to give your styles a polished finish. Feeding essential hydration deep into the follicle, this lightweight cream blends effortlessly into the strands without leaving a trace. What’s more,…

  • Sale! VIRTUE Overnight Scalp & Hair Elixir 50ml/1.7 fl. oz

    VIRTUE Overnight Scalp & Hair Elixir 50ml/1.7 fl. oz

    Original price was: $81.50.Current price is: $24.45.

    Wrap your hair and scalp in a nightly restoration with Virtue’s overnight scalp and hair elixir. This airy, transformative serum packed with Alpha Keratin 60ku®, hyaluronic acid and nutrient-rich ingredients, works to visibly repair daily damage while supporting a healthy, balanced scalp. Fast-absorbing and soothing, it leaves hair and scalp replenished, soft, and renewed, infused…

  • Sale! VIRTUE Recovery Bundle

    VIRTUE Recovery Bundle

    Original price was: $46.00.Current price is: $13.80.

    Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with…

  • Sale! VIRTUE Recovery Conditioner 200ml

    VIRTUE Recovery Conditioner 200ml

    Original price was: $58.00.Current price is: $17.39.

    Developed to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types. Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair against dulling, while baobab…

  • Sale! VIRTUE Recovery Conditioner 60ml

    VIRTUE Recovery Conditioner 60ml

    Original price was: $23.50.Current price is: $7.05.

    Developed to diminish the look of split ends and visible breakage, VIRTUE’s Recovery Conditioner is an ultra-hydrating formula ideal for all hair types. Enriched with Alpha Keratin 60ku®, the conditioner helps to plump the hair fibres with moisture, encouraging a stronger look and feel. Plant-based protein hydrolysed quinoa protects coloured hair against dulling, while baobab…

  • Sale! VIRTUE Recovery Conditioner Professional Size 500ml

    VIRTUE Recovery Conditioner Professional Size 500ml

    Original price was: $118.70.Current price is: $29.67.

    The Virtue Recovery Conditioner is expertly constructed to target dry, damaged hair types. Blended with first-of-its-kind Alpha Keratin 60ku®, the formula replenishes lost moisture to brittle strands that are in need of deep nourishment. Thanks to a high-performance composition made up of hydrolysed quinoa, baobab seed oil and grapefruit extract, the conditioner infuses the hair…

  • Sale! VIRTUE Recovery Discovery Kit (Worth $46.00)

    VIRTUE Recovery Discovery Kit (Worth $46.00)

    Original price was: $46.00.Current price is: $13.80.

    Powered by first-of-its-kind Alpha Keratin 60ku®, the VIRTUE Recovery Discovery Kit features a trio of high-performance formulas designed to nourish and visibly repair weakened strands. Infused with luxurious notes of creamy coconut and tropical yuzu extracts, the set delivers a rich, warm woody aroma. Set Contents: Recovery Shampoo 60mlIdeal for hair that’s damaged or in…

  • Sale! VIRTUE Recovery Shampoo & Conditioner: Pro Size Duo

    VIRTUE Recovery Shampoo & Conditioner: Pro Size Duo

    Original price was: $46.00.Current price is: $13.80.

    Repair and rejuvenate dry, damaged strands with the largest size (and highest value!) of our best-selling Recovery Shampoo and Conditioner. Our patented, 100% bio-identical protein, Alpha Keratin 60ku®, rebuilds and strengthens compromised strands by filling in cracks of damage while this rejuvenating formula makes hair hydrated, shinier, and more resilient. Key Ingredients: Hydrolyzed Quinoa: This…

  • Sale! VIRTUE Recovery Shampoo 240ml

    VIRTUE Recovery Shampoo 240ml

    Original price was: $55.20.Current price is: $16.55.

    Powered by a pioneering Alpha Keratin 60ku®, the VIRTUE Recovery Shampoo helps to protect and strengthen the feel of damaged hair. The formula works from scalp to ends to dissolve daily build-up, while defending against heat damage and salon treatments. The shampoo features a nourishing blend of hydrolysed quinoa and grapefruit extract to help visibly…

  • Sale! VIRTUE Recovery Shampoo and Conditioner Duo For Dry, Damaged and Coloured Hair

    VIRTUE Recovery Shampoo and Conditioner Duo For Dry, Damaged and Coloured Hair

    Original price was: $113.20.Current price is: $28.30.

    Uniting two award-winning formulas, the VIRTUE Recovery Shampoo and Conditioner Duo leaves brittle hair feeling stronger. The set is powered by protein Alpha Keratin 60ku® to help minimise the risk of breakage and visibly minimise damage. Set Contents: Recovery Shampoo 240mlFreshen up the hair with this gentle shampoo. The formula effectively removes daily build-up and…

  • Sale! VIRTUE Recovery Shampoo Professional Size 500ml

    VIRTUE Recovery Shampoo Professional Size 500ml

    Original price was: $102.20.Current price is: $25.55.

    Ideal for dry and damaged hair types, VIRTUE’s Recovery Shampoo gently cleanses and clarifies while supporting a stronger-looking scalp and strands. Featuring Alpha Keratin 60ku®, the nourishing formula works to provide keratin protein to the tresses, protecting against the look of breakage and split ends. Hydrolyzed quinoa promotes visibly enhanced colour vibrancy, while baobab seed…

  • Sale! VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

    VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

    Original price was: $44.00.Current price is: $13.20.

    VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

  • Sale! VIRTUE Restorative Treatment Mask 150ml

    VIRTUE Restorative Treatment Mask 150ml

    Original price was: $92.50.Current price is: $27.75.

    Rescue damaged tresses with VIRTUE’s Restorative Treatment Mask. Transform the appearance of dry hair with in just three minutes, thanks to this ultra-nourishing treatment. The strengthening mask is suitable for all hair types, helping to repair damage due to chemical or thermal stress. The formula actively rehabilitates hair in need of TLC, providing an instant…