VIRTUE

  • Sale! VIRTUE Scalp Remedy Bundle

    VIRTUE Scalp Remedy Bundle

    Original price was: $46.00.Current price is: $13.80.

    Virtue® Scalp Remedy Shampoobalances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair. This unique, drug-free formula marries skincare-inspired ingredients with our proprietary Alpha Keratin 60ku Clinical®, a protein 100% bio-identical to the keratin naturally found in your hair and scalp. It rebalances the scalp microbiome while simultaneously reversing hair damage,…

  • Sale! VIRTUE Scalp Remedy Conditioner 200ml

    VIRTUE Scalp Remedy Conditioner 200ml

    Original price was: $60.80.Current price is: $18.23.

    The Virtue Scalp Remedy Conditioner refreshes damaged strands with a burst a nurturing hydration and soothing botanicals. Infused with the brand’s Alpha Keratin 60ku Clinical®, a patented protein that mimics the hair’s natural keratin, the formula helps to strengthen the look of damaged hair while hydrating strands from root to tip. The nourishing conditioner protects…

  • Sale! VIRTUE Scalp Remedy Shampoo 240ml

    VIRTUE Scalp Remedy Shampoo 240ml

    Original price was: $44.00.Current price is: $13.20.

    Virtue® Scalp Remedy Shampoo balances the microbiome and nourishes the scalp while gently cleansing, refreshing, and hydrating hair. This unique, drug-free formula marries skincare-inspired ingredients with our proprietary Alpha Keratin 60ku Clinical®, a protein 100% bio-identical to the keratin naturally found in your hair and scalp. It rebalances the scalp microbiome while simultaneously reversing hair…

  • Sale! VIRTUE Smooth Bundle

    VIRTUE Smooth Bundle

    Original price was: $44.00.Current price is: $13.20.

    Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Virtue® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity, and locks in moisture, giving hair a brilliant luster. WHAT MAKES IT DIFFERENT:Formulated with…

  • Sale! VIRTUE Smooth Discovery Kit

    VIRTUE Smooth Discovery Kit

    Original price was: $49.80.Current price is: $14.93.

    Smooth the look of unruly flyaways and stray hairs with the VIRTUE Smooth Discovery Set. The set unites a travel-sized trio of formulas, designed to improve hair’s manageability, visible smoothness and shine. Set Contents: Smooth Shampoo 60mlA luxurious shampoo, designed to support sleek, manageable hair. The nourishing formula helps to soften the appearance of breakage…

  • Sale! VIRTUE Smooth Restorative Treatment Set

    VIRTUE Smooth Restorative Treatment Set

    Original price was: $205.70.Current price is: $51.42.

    Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: Smooth Shampoo 240mlA luxurious shampoo, designed to support sleek, manageable hair. The nourishing formula helps to soften the appearance of damage while increasing slip. Alpha Keratin…

  • Sale! VIRTUE Strength & Shield Leave-in Conditioner 150ml

    VIRTUE Strength & Shield Leave-in Conditioner 150ml

    Original price was: $46.00.Current price is: $13.80.

    Virtue® Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. Powered by our patented Alpha Keratin 60ku®, this multitasking mist softens, smooths, and reinforces the cuticle-restoring strength and flexibility while protecting strands from heat (up to 450°F), UV rays, and pollution. Unlike…

  • Sale! VIRTUE Texturising Spray 140g

    VIRTUE Texturising Spray 140g

    Original price was: $52.50.Current price is: $15.75.

    Adding instant definition and body, VIRTUE’s Texturising Spray is a lightweight formula that transforms lacklustre lengths in a matter of mists. Fortified with the brand’s Alpha Keratin 60ku® protein, the spray not only provides workable texture, but visibly strengthens the strands to promote a healthy-looking result. Plus, the buildable formula lends UV-protective benefits, alongside delivering…