Alterna Caviar Anti-Aging Infinite Color Hold Shampoo 250 ml / 8.5 oz | For Color Treated Hair

Description

A GENTLE CLEANSER THAT USES DUAL-CAPTURE COMPLEX TO MINIMIZE COLOR-FADE AND REPLENISH MOISTURE

Perfect for straight, wavy, curly, coiled and tightly coiled hair

KEY BENEFITS

– Proven to deliver lasting vibrancy and shine for up to 70 days*

– Leaves hair moisturized, smooth, and shiny

– Cleanses while protecting color treatments

– Formulated without added SLS/SLES**

*Based on a study vs. untreated hair when used as a regimen with Infinite Color Hold Shampoo, Conditioner, and Dual-Use Serum

** Sodium Lauryl/Sodium Laureth Sulfates

EXCLUSIVELY CAVIAR

1) Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine*
* vs. untreated hair

2) Gently cleanses as it minimizes color fade and replenishes moisture

3) Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

DETAILS

Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with our signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days*, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum
* vs. untreated hair

WHAT ELSE YOU NEED TO KNOW

Experience transformation after just one use!

Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is our first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair’s lipid layer to its optimal state– the key to healthier, younger-looking hair.

Free of added SLS/SLES*, Parabens, Phthalates, DEA/TEA, and Synthetic Color. Suitable for color-treated hair.
* Sodium Lauryl Sulfate, Sodium Laureth Sulfate

THIS PRODUCT IS FORMULATED WITHOUT

SLS/SLES: Sodium Lauryl Sulfate/Sodium Laureth Sulfate

RESEARCH RESULTS

Regimen is clinically proven to deliver 70 days of lasting color vibrancy and shine vs. untreated hair*
* When used as a regimen with the Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum

UPC: 873509027737

UPC: 873509027737

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