Ammonia-Free Hair Color

Description

Age:18+
Brand:Wella Professionals
Line:Color Touch
Product Type:Hair Color
Color:Blonde, Brown, Eggplant, Light brown, Mahogany, Purple, Red
Product Properties:Coloration
Volume:60 ml
Format:Cream
Ingredients:Ascorbic Acid, Beeswax, Keratin, Titanium Dioxide
When To Use:Universal
Gender:For women
Classification:Professional
Hair Type:All Hair Types
Country:Germany
Made in:Germany
Caution:Avoid contact with eyes. In case of contact with eyes, rinse immediately with water, Do not apply to irritated or damaged skin, Do not ingest, For external use only, Store out of reach of children, Use only as directed, Use protective gloves, You must conduct an ALLERGY ALERT TEST 48 hours before each time you colour

Looking to add a touch of magnetic brilliance to your look? It’s easy with Color Touch Vibrant Reds from Wella Professionals! This range features rich red shades, allowing you to effortlessly choose a more original violet, a natural copper, or a vibrant auburn to highlight your innate charisma. The formula is free from ammonia and animal-derived ingredients, yet it includes a Metal Purifier that ensures long-lasting brightness and shine. The dye covers up to 70% of gray hair, and its vibrancy will delight you for up to 24 washes. Its gradual fading helps you avoid a stark root line, maintaining a natural appearance even weeks after coloring, making it an ideal solution for women with fast-growing hair. The product has a comfortable consistency, spreads easily, and does not drip. Experimenting has never been so simple!

Features of Wella Professionals Color Touch Vibrant Reds:

– Ammonia-free dye to preserve the beauty and health of your hair;
– Allows for easy and quick color changes without damaging strands;
– The range of red shades offers extraordinary room for experimentation;
– Provides maximum color richness and brightness, containing natural ingredients that normalize structure and enhance hair manageability;
– Metal Purifier technology enhances shine;
– Does not drip and lacks a strong unpleasant odor;
– Effectively covers gray hair;
– Suitable for full hair coloring, highlights, and various creative techniques.

Always mix COLOR TOUCH with COLOR TOUCH Emulsion at 1.9% or 4% concentration.

Mix in a 1:2 ratio, for example, 30g of cream + 60g of emulsion.

First-time use / Full-head application:

Wear protective gloves.

Apply the product using a brush.

For more effective application, we recommend using an applicator.

Apply the COLOR TOUCH mixture to shampooed, towel-dried hair — evenly from roots to tips.

Processing time:

Without heat — 20 minutes (or 15 minutes after a perm/straightening treatment)

With heat (e.g., using a climazon) — 15 minutes (or 10 minutes after a perm/straightening treatment)